Alex McLeland | san diego bocce club
alex mcleland, art director, san diego, california, graphic design, commercial photography, retouching
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san diego bocce club

America’s Finest City is home to America’s Finest Bocce Club. The San Diego Bocce Club wanted to bring new life to a brand with such a rich tradition. it was important to remain true to their core values and pay homage to a sport that has a storied history of its own. the new brand is elegant and timeless that represents: sportsmanship, tradition, and victory. We wanted to create a brand identity that would fit seamlessly within the heart of one of San Diego’s most iconic neighborhoods.


Deliverables included: a custom hand drawn word mark, logo lockup, primary logo, secondary logo, and tertiary flag lockup.


Studio photo shoot coming soon.


Client: San Diego Bocce Club

Role: Art Direction, Logo Design, Branding, Photography