Alex McLeland | social & digital : campaigns
alex mcleland, art director, san diego, california, graphic design, commercial photography, retouching
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social & digital : campaigns

Social media has become a powerful tool that allows brands and teams to connect to their audience easily. It is often the main connection between consumers and brands. Creating content for social and digital channels is constantly evolving and we are always finding new ways to engage with audiences. It has been extremely important to stay current and push boundaries for our clients social strategies and positioning.


A major portion of the content that is created focuses around the game day schedule. A team’s online and social presence should feel like an extension of the game day experience. It should be exciting and engaging, and most importantly – on brand. We’ve developed content strategies that have done just that. We created easily consumable content that fans could interact with as their favorite teams took the field. This strategy took a lot off effort and planning upfront, so that we could be versatile and nimble as the games played out in real time and we could adjust our content accordingly.


Role: Art Direction, Design, Strategy

Clients: Various