As an Art Director on the Visual Systems team at Facebook, I worked on projects related to global Commerce products, including Marketplace, Facebook Shop, and Facebook Payments. My role involved evolving the visual language to enhance consistency and creativity across these platforms. I provided art direction for in-product illustrations, ensuring they aligned with Facebook’s brand identity while creating an engaging and approachable user experience. I also developed campaigns and visual design assets that communicated complex ideas with clarity and simplicity. In addition to illustration and design, I collaborated with photographers to craft compelling visuals that supported product narratives and marketing initiatives. This work emphasized maintaining a cohesive look and feel across all touchpoints, reinforcing trust and accessibility. Through thoughtful art direction and a user-first approach, I contributed to building a more visually cohesive and intuitive experience across Facebook’s Commerce products, supporting millions of businesses and users worldwide.