art direction
/
Design
/
Creative Lead
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1
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INFORMATION
As an Art Director and Designer at BASIC Agency, I was embedded with Google’s Global Devices team to enhance the Google Store, their flagship e-commerce platform.
Collaborating with UX designers, developers, and product managers, I created a seamless shopping experience that aligned with Google’s brand and usability standards.My work centered on designing key pages and interactive elements, using Google’s Material Design principles to ensure a clean, modern, and responsive aesthetic. Accessibility and usability were priorities, delivering an optimized experience across devices.
I also partnered with Google’s marketing team to create launch pages for flagship products like Pixel, Nest, and Chromecast. These pages combined storytelling and conversion-focused design to engage users and drive sales.
Through creative problem-solving and a user-first approach, I helped transform the Google Store into a trusted, intuitive platform that elevated the shopping experience for customers worldwide.
TEAM
Tim McCarthy / Creative Director
Adrianna Kusmierczyk / Designer
Scott Barrows / Strategy
Nikki Ogorek / Designer
Caitlin Shu / Project Manager
& various freelance partners