As a Creative Director for Cricut, I led the digital team in launching multiple global campaigns for new product releases, showcasing innovation and creativity. These campaigns highlighted products such as the Autopress, Hat Press, and various lighting tools and accessories, aimed at empowering creators worldwide.

I directed the creative strategy and execution across digital platforms, ensuring cohesive storytelling that resonated with Cricut’s global audience. This included overseeing the production of product launch assets, from website visuals to social media content, to drive engagement and awareness.